MUFFEST+ Media Viewing Presents 2024 Fashion Trends in a Theatrical Concept

The biggest annual Muslim fashion event in Indonesia, the Muslim Fashion Festival (MUFFEST)+ will be held for the ninth time on 8-11 August 2024 at Istora Senayan. In the series of Road to MUFFEST+ 2024 events, the Indonesian Fashion Chamber (IFC) in synergy with Gemalindo Kreasi Indonesia held the MUFFEST+ Media Viewing on March 1-3 2024 at the Ice Palace Lotte Mall, Kuningan, Jakarta.

MUFFEST+ Media Viewing is a presentation of fashion trends in a different format from what we are used to seeing so far. In this event, Indonesian Muslim fashion designers and brands presented the 2024-2025 trend collections in a theatrical format that showcased the diversity of work, creativity and innovation in the Indonesian Muslim fashion industry with the backdrop of the iconic Ice Palace.

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Carrying the theme “Indonesia As A Hub for Global Modest Fashion”, MUFFEST+ Media Viewing 2024 featured 24 designers and brands with 300 collections. Each designer and brand will present their own ‘show’ that tells the story of their collection, from design concept, production, to marketing in front of fashion editors and fashion buyers from e-commerce, department stores, resellers, loyal customers, and others who specially invited to this event.

“MUFFEST+ Media Viewing is presented as a showcase to show the development of trends, creativity and innovation in the Muslim fashion industry which is expected to become a reference for global Muslim fashion. “We hope that through this event we can show the world that the Indonesian Muslim fashion industry has the potential to develop globally,” said Lenny Agustin, National Chair of the Indonesian Fashion Chamber (IFC).

Meanwhile, Ali Charisma, Advisory Board of the Indonesian Fashion Chamber (IFC) explained that this event provides space for the media to dig deeper into a collection concept from Indonesian Muslim fashion designers and brands. Because, a collection has a story telling that the public wants to know.

“Through this event, we also provide a platform and equal appreciation to pioneering brands that can have a good impact on the fashion industry and the environment, even though commercially and financially they are not yet as developed as brands big,” he said.

The entire collection presented at MUFFEST+ Media Viewing includes various Muslim fashion styles, including street wear, urban wear and evening wear. The fashion presentation on the first day, namely Fashion Parade I, featured collections from ALEZA with the Elixir Ensemble theme, HijabChic with the Arabella theme, Hajeera with the Brisa Sunset to Starlight theme, GIOMI with the Townspeople theme, Yanti Adeni X WLOV with the Daphne theme, and Batik Chic by Novita Yunus with Eternal Journey theme.

Then on the second day, Fashion Parade II presented collections from Rose.Ma.Lina with the theme Adolescence.

Fashion presentations on the third day it featured Fashion Parade III, LUNARPRINTEX Presents Althafunissa with the theme SERERAYYA 2.0 Serenity on Raya, NBRS with the theme KALA, My Daily Hijab with the theme Soul Scene Harmony, Magdara with the theme Muslim Historical Rhapsody, Motif Hawa with the theme Coin Memoire, and KursienKarzai with the theme Eredita theme.

Suite fashion presentations closed with Fashion Parade IV, Road to JMFW 2025 Presents Pricilla Margie with the Jakarta Vintage theme, ZM Zaskia Mecca with the Teman Serumpun theme, AM By Anggiasari with the Borcelle theme, ZETA Privé with the Misty Forest theme, Buttonscarves X Kami. with the theme Kimmonia, and Brilianto with the theme Reunited.

For the first time, LUNARPRINTEX supported the MUFFEST+ event by providing textile raw materials used by the six designers participating in the MUFFEST+ Media Viewing event.

Cathrine Nicole, Owner of LUNARPRINTEX said, as a fabric or textile producer, her party tries to keep up with developments in the fashion industry, such as the needs fashion brands to create exclusive or limited collections.

“We provide services to produce textile motifs in small quantities, without having to produce large quantities. That way we can also help brands that want to start small-scale production first,” he said.

Rizkia Putri January, Public Relations Manager of Wardah Decorative, said that Wardah Cosmetic has been consistent in organizing the MUFFEST+ event series since the beginning.

“We appreciate IFC for consistently carrying out various innovative activities such as MUFFEST+ Media Viewing with an event concept that was first created in Indonesia,” he said.

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As Official Make up & Skin Care, Wardah supports the models’ make-up to complete the beautiful appearance of the work of Indonesian modest fashion designers.

Editor: Fajar Sidik

By yowuj