Online shopping a challenge for Wokingham town centre

Wokingham Borough Council leader Stephen Conway said the growth of online shopping was leading fewer people to visit town centres.

But he said that eating and dining out could instead become a bigger part of town center life – adding that there are also ‘success stories’ in Wokingham.

Councilor Conway said: “Because of the shift to online shopping – and I’m afraid this is the big bad villain of the piece – it’s become increasingly unviable for some of the larger chain stores to stay in big expensive town center locations.”


READ MORE: Town center ‘not alone in facing challenges’


He added that this had a knock-on effect on small, independent businesses which rely on chain stores to bring customers to town centres.

Recent store closures in Wokingham include Millets on Peach Street, M&Co on Market Place and Download store on Rose Street. Branches of Barclays, NatWest and Halifax banks have also closed.

But councilor Conway said a transition to dining and hospitality could help town centers survive. He said: “We’re not going to be able to stop the move towards online shopping.

“It’s a question of saying how do we support our town centers as they go through a period of great change.

“They’re becoming increasingly venues for the kind of resources you can’t get online – leisure facilities, hospitality, cafes, hubs, bars, restaurants.”

Councilor Conway was speaking as the council began a review of all the properties it owns.

Wokingham Borough Council owns 67 commercial properties in Wokingham town centre, and only four of them are vacant. That’s according to documents presented to councilors at a committee meeting on Wednesday, February 28.

Some of the council’s tenants include Aldi, Premier Inn, Costa Coffee and Waterstones. But they also include local businesses such as Funky Flowers and This Little Piggy.

Councilor Marie-Louise Weighill asked if the council used its town center property portfolio to balance big chains with small, local independent businesses.

She asked: “Is that part of our role as a councilor is it to squeeze as much revenue out?” She added: “I’m not saying that as if it’s a bad thing.”

Councilor Conway said that big firms and small independents ‘support each other,’ as large chain stores attract customers to town centres.

He said: “We are very conscious that we do want to support small businesses in the town center which are local. There’s no question of that.

“There’s a surprisingly large number of independent shops still doing really well in Wokingham town.”

Councilor Peter Dennis asked if any of the businesses were ‘squeaking about rent’ due to being in financial difficulties.

Assistant director of commercial property Sarah Morgan replied that no business was ‘immune’ to tough economic conditions. She said the council ‘will work with them as much as we can if times are difficult.’

By yowuj